Table of Contents
Text Link
Text Link
Text Link
Awardco tools used
Amazon Business Integration
 
Global Scalability
 
Localization Capabilities
 
Remote & Hybrid Engagement
 
Peer-to-Peer Recognition

Takeaways

  • Paramount needed to unify recognition across two merging companies, creating a culture of appreciation for 20,000+ employees worldwide.
  • With Awardco, they streamlined recognition, offered flexible global rewards through Amazon Business, and made it easy to celebrate employees everywhere.
  • Paramount built an inclusive, engaging recognition culture across 141 countries, all while saving significant administration time.

The Challenge

Unifying culture after a global merger

When Viacom and CBS merged to become Paramount, the challenge was bigger than simply combining two companies—it was about building a new, unified culture.

Paramount needed a recognition platform that could:

  • Simplify fragmented recognition programs
  • Scale globally to thousands of employees
  • Create a sense of belonging, even while remote work limited face-to-face interaction

The Solution

Equitable rewards and recognition for all

Paramount recognized early on that to successfully merge two different employee populations, they needed recognition programs that felt exciting and equitable for everyone. Awardco’s unique partnership with Amazon Business was a major draw:

  • Employees from both CBS and Viacom could use their points on millions of Amazon products or other reward options.
  • No markups, global fulfillment, and free shipping ensured accessibility and fairness.

With Awardco, Paramount took advantage of the largest reward network in the world, helping every employee feel seen, appreciated, and included—regardless of which legacy company they came from.

Partnering through the pandemic

The need for connection became even more critical as over 20,000 Paramount employees transitioned to remote work during the pandemic. Luckily, Awardco’s global capabilities made it possible to:

  • Recognize employees in 141 countries with local shipping and native translations
  • Simplify budgeting and administration for global recognition programs
  • Offer personalized, accessible rewards to every employee, everywhere

Awardco’s ease of use didn’t just support employees—it helped Paramount’s internal teams, too. Admins saved the equivalent of 52 days of administrative time, allowing them to focus on strategy instead of logistics.

The Results

Greater recognition, rewards, and connection

Since implementing Awardco, Paramount has achieved:

  • Global recognition coverage reaching employees in 141 countries
  • Major time savings for admins (52 days of work reclaimed)
  • A stronger, more inclusive employee experience during unprecedented times

Through thoughtful recognition and powerful technology, Paramount didn’t just survive the merger and pandemic challenges—they built a thriving, connected workforce ready for the future.